Wednesday, August 10, 2005

So that's the market segment I've been missing!

At a meeting today I was helping a client distill his company's personality, in order to represent it appropriately in words, pictures and design, both online and off.

The president was sure his company was offbeat, laid-back and fun, but we weren't sure what that meant. So the art director asked, "How loose are you, really? I mean, I have clients who don't wear shoes."

Not that loose, we decided.

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