I just got back from a lunch downtown featuring two icons of contemporary business blogging: California-based blogger/author Shel Israel, and Waterloo, Ont-based Synnex Canada CEO Jim Estill.
Since I was there on assignment for PROFIT-Xtra, you'll have to wait to read my take. But nothing should stop you from clicking on this post from Ottawa PR guy Joe Thornley, a student of the new conversational media.
He'd make a pretty fair journalist (if he could take the pay cut).
Me, I was surprised how few people were there: 25-30 in a room that holds a hundred. While Shel Israel is out there evangelizing about business blogging, the mainstream business community seems to be taking a pass.
Could be they're still looking for the ROI. Which they won't find by sitting on their duffs.
(Do you know a successful -- okay, we'll settle for readable -- business blogger here in Canada? Let us know by leaving a comment. Or send me an email at rick (at) rickspence.ca)