Sunday, January 01, 2006

A New Year's Message on Clear Communication

As you may know, I am a huge believer in clear, simple communication in business (as in life).
Your communications must state clearly what you want or intend, and the benefits that the reader/listener may thereby derive.

I think we have much to learn from the following sign:

Happy New Year!


George Torok said...

Like your photo of the crocodile sign. The sign is so much more effective with the croc in the photo. How does one get a crocodile to pose for the camera?


Rick Spence said...


Ummm... very carefully?