![](http://photos1.blogger.com/blogger/6416/820/200/Sony%20ad3.jpg)
How could Sony go wrong marketing the world’s coolest notebook computer to Canadian entrepreneurs?
1. Because they don’t understand what entrepreneurs do for fun.
2. And because they missed a subtle but golden opportunity to appeal to entrepreneurs’ vanity – and their need to be admired.
For more, check out this post over at our sister site, Selling to Small Business.
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