Monday, July 16, 2007

Best-Ever Entrepreneurship Quotes: Week 41

Here's for your motivational Quote of the Week, personally selected to get your week off to an empowering start.

This week, marketing advice from advertising pioneer Maxwell Sackheim’s 1978 book, How to Advertise Yourself.

“There are countless ways to advertise effectively… Courtesy is advertising. Promptness is advertising. Tolerance is advertising. You can advertise favorably even when you must say no, if you say it graciously. These things cost nothing but they are the essential ingredients of successful, personal advertising.”

(Besides being a direct-mail innovator, Sackheim was co-founder of The Book of the Month Club. Before you laugh, keep in mind that the Book of the Month Club involved selling and shipping products to people who had never ordered them – and payup was nearly 100%.)

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