Sunday, July 22, 2007

Snarky or sincere?

Some people have said they like my blogposts better when I'm being snarky than when I'm being my naturally positive and sincere self.

If that's the case, let me direct you to the latest post on our sister site, Selling to Small Business, where I surgically criticize a little outfit called Dell for messing up its latest pitch to Canadian small business. There may even be a few positive marketing lessons to learn from this post - although no Canadian entrepreneur I know would make as many mistakes as Dell does in this four-page brochure.

Click here for the link.

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