Friday, October 31, 2008

Render the Competition "Irrelevant"

My Financial Post column this week looks at one Ontario entrepreneur's singular growth formula: making the competition irrelevant.

Tony Lourakis of Complete Innovations Inc. nurtures relationships with big partners, uses a national army of sales reps, offers bite-size monthly payments, and relieves his clients' capital-budget burdens. As a result, sales in his key product line have doubled in the last year.

His formula for rendering rivals irrelevant?

"You do it by being innovative," says Lourakis. "You have to build value into your business or products or services that your competition can't match."

The proof is in the pudding. In the past year, Complete Innovations has doubled sales, to $10-million, and Lourakis credits that growth to continuing organic innovation. "We have companies that are in our space, but can't compete with us," he says.

Click here to read the full story.

No comments: