Friday, June 19, 2009

Recovery: So what?

My column in the Financial Post this week looks at the coming recovery, and asks if it will be really that different from the current recession.

“If you've been sitting around waiting for economic recovery to bail out your business, forget it. You control your own recovery.
Re-evaluate the way you create value for your customers. Maximize your relevance to your target market. If customers have been putting off buying, don't assume their chequebooks will burst open once the Bank of Canada declares the recession over.”

Click here to read the full story.

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