Plug all employees into a common direction, says Kraig Kramers.
Make sure it includes four elements:
* Unique Business Proposition
* Purpose of your Business
* Overall goal of your business
* Your strategy to achieve the goal
(Kramers says employees' greatest fear is that the boss doesn't really have a strategy for dealing with what is going on.)
One last tool from Kramers: "I wouldn't run a business in this economy today without a daily cash report."
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