Is lying a necessary part of an entrepreneur’s job description?
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Excerpt:
In the long run, under-promising and over-delivering are your best bet. Lying forces you into a shadowy world of non-accountability -- you have to hide from those whom you've deceived.
When you develop a reputation for truth-telling, you get to live in daylight.
I've had more email response from this column than anything else I've written in several years. I look forward to reading your comments. (hint, hint)
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